The signs of advertising

The purpose of advertisements is to sell the product and most advertisers will do anything they can to trick us into buying their products. In this article they discuss the fact that we are more likely to buy brand name items, like jeans, because they project a certain image. I agree with this because so many people today spend their money on expensive brand name clothing, even if the quality of the product doesn’t live up to the extremely high prices. People have the mindset that the products with the brand names attached to them will make them feel confident and sexy. This is why most advertisements use “sexy” images because they know that sex sells. I definitely think that these kinds of ads sell better in our society today, because most people have a common goal of trying to be sexy, and they believe that with buying these products maybe they could achieve that. However, some people can take the ads in a very wrong way and see them as a threat to our society. Like, the calvin klein ads mentioned in this article. The ad for underwear featured younger boys in their underwear and many people thought that it was promoting homosexuality and it qualified as child pornography. I thought that it was a little crazy for people to take it that far. How are they supposed to sell children’s underwear, without having children wearing the underwear? How come it’s okay for adults to be in an ad wearing their underwear? Like Victoria secret, for example? All ads are going to offend someone somewhere, so there is really no way to keep everyone happy.