The coolhunt

I thought this was a pretty interesting article. I really didn’t know that they were actual people that go out to different neighborhoods and find kids to tell them their opinions of their products. I think that is a really good strategy for increasing sales because what better way to find out what the people want then to ask the people. In the article, it talked about Baysie going to a neighborhood in the Bronx to find out the kids feelings on their new shoes. To her surprise, many of the guys liked a shoe that was made for girls. So she took that information back to work and decided to turn that girl shoe into a guy shoe, and it did much better in the market. Although it’s a good strategy to ask people their opinion, how does that one opinion talk for all of the consumers of the product? What exactly is the definition of “cool”? I think that many people just buy the products because it is a certain brand name, or a certain celebrity was wearing it, regardless of what it might say. This is why coolhunting works. If one person is wearing it, it will catch on and soon become a popular item for the most part.